Deep Dive
1. Purpose & Value Proposition
AdEx began in 2017 as a privacy-focused decentralized ad network but pivoted to Web3 infrastructure. Its flagship product, AURA, is an AI agent framework that automates personalized strategies for users—like optimizing DeFi yields, claiming airdrops, or managing liquidation risks—based on their on-chain behavior and risk tolerance.
2. Technology & Ecosystem
AURA integrates with wallets, dApps, and blockchain explorers, using real-time data (e.g., via CoinGecko’s Model Context Protocol) to track 9M+ tokens across 1,500+ exchanges. It can execute actions via smart contracts, reducing manual input while prioritizing security.
3. Tokenomics & Governance
ADX tokens incentivize validators to process ad campaigns and secure the network. Stakers earn rewards in ADX and DAI, with mechanisms like “security mining” (minting new tokens for stakers) and burns for unclaimed rewards. The near-full circulation (147.9M/150M) ensures minimal inflation.
Conclusion
AdEx combines AI automation with decentralized infrastructure to simplify Web3 participation. How will AURA’s integration of real-time data shape user trust and adoption in decentralized AI tools?