What is Cheelee (CHEEL)?

Deep Dive

1. Purpose & Value Proposition

Cheelee targets the 4.6 billion global social media users, offering monetization of screen time through its Attention Economy model. Unlike traditional platforms where ad revenue flows to corporations, Cheelee distributes 50% of ad/token sale income to users via its LEE token. This addresses the asymmetry in digital content value distribution, positioning attention as a tradeable asset.

2. Technology & Ecosystem

The app operates as a hybrid Web2/Web3 product:
- Zero-entry NFTs: Users receive free “glasses” (NFTs) determining earnings rates, with rarity tiers (Common to Legendary) offering 1.5–15x multipliers
- Two-token engine:
- CHEEL (1B max supply): Governance token for voting on features/staking bonuses
- LEE (7B max supply): Mining difficulty increases 7% monthly, creating scarcity as adoption grows
- Content tools: Built-in video editor and challenge mechanics encourage creator participation

3. Key Differentiators

Cheelee diverges from conventional Play-to-Earn models by:
- Mainstream accessibility: Available on iOS/Android app stores with familiar TikTok-style interface
- Revenue diversification: 40% income from ads/brand partnerships reduces reliance on token sales
- Vesting safeguards: Team/investor tokens locked for 24 months to align long-term incentives

Conclusion

Cheelee reimagines social media as a participatory economy where attention generates tangible value, backed by NFT gamification and controlled tokenomics. While its model incentivizes user retention through progressive earnings, does the platform’s economic design sustainably balance new user growth with token scarcity?