Deep Dive
1. Trust Project Launch (15 August 2025)
Overview:
KuCoin unveiled a $2 billion “Trust Project” on 15 August 2025, aimed at enhancing platform security, regulatory compliance, and user incentives. The initiative includes partnerships with third-party auditors, expanded KCS staking rewards, and integration of RWA (real-world asset) collateral systems.
What this means:
This is bullish for KCS as it directly ties exchange growth to token utility. The project’s focus on transparency (via audits) and institutional-grade products (like RWA integration) could attract new capital. KCS surged 20% post-announcement, testing resistance at $8.71.
(Crypto.News)
2. Loyalty Program Boost (10 August 2025)
Overview:
KuCoin’s KCS Loyalty Program went live on 10 August 2025, offering tiered benefits like 8.5% cashback on KuCard transactions, 40% trading fee rebates, and early access to new listings for users staking KCS.
What this means:
The program incentivizes long-term holding, reducing sell pressure. Combined with KuCoin’s H1 2025 growth (41M+ users, top-4 futures ranking), this helped KCS climb 15% in 24 hours. However, gains cooled to +12% weekly as broader markets stabilized.
(Wu Blockchain)
3. KCS Burn Update (1 September 2025)
Overview:
KuCoin executed its 62nd monthly KCS burn on 1 September 2025, removing 62,386 tokens (~$890K) from circulation. Total supply now stands at 142.4M KCS, down from 200M at launch.
What this means:
The deflationary mechanism (10% of profits used for burns) continues to tighten supply, supporting KCS’s 25% 60-day gain. Burns now total 57.6M KCS since inception, with a 100M cap target.
(KuCoin)
Conclusion
KCS balances exchange-driven growth (Trust Project, loyalty perks) with controlled supply (burns), positioning it as a hybrid of utility and scarcity. While short-term resistance near $14.50 remains, the 19% monthly gain reflects institutional interest. Will KuCoin’s H2 expansion into MENA and LATAM markets sustain momentum?