TLDR
Nestree (EGG) faces bearish pressure from a 5-month-old scandal involving K-pop giant Cube Entertainment's CEO, with no recent developments reported.
- Alleged pump-and-dump scheme linked to Cube Entertainment’s CEO (Jan 2025)
- Legal risks persist as investors consider lawsuits
- Extreme supply concentration (99% held by top 10 wallets)
Deep Dive
1. Business & partnerships
Cube Entertainment CEO Kang Seung-gon was accused in January 2025 of promoting Nestree through alleged false guarantees of returns and exchange listings during its 2022 partnership (CCN). The entertainment company acquired a 40% stake in Nestree Media Group in March 2022, triggering a 100x price surge (5₩ → 50₩/$0.034) before the token collapsed during the broader market downturn.
Kang denies wrongdoing but maintains Cube’s blockchain strategy includes Nestree. This creates ongoing reputational risk – any regulatory action against Cube could impact Nestree’s operations.
2. Market metrics
- Price: $0.00453 (94% 24h surge, 108% weekly gain)
- Turnover: 1.52 (extremely high liquidity risk)
- Supply: Top 10 wallets control 99.09% of circulating EGG
The recent volatility lacks clear fundamental drivers, suggesting speculative trading rather than organic demand. High whale concentration historically correlates with pump-dump susceptibility.
Conclusion
Nestree remains tethered to unresolved legal allegations and extreme supply centralization, offsetting short-term price momentum. While technicals show volatility, the project’s viability hinges on regulatory outcomes from South Korea’s investigation.
Watch: Will South Korean authorities formally investigate Cube Entertainment’s Nestree dealings, and how might this affect EGG’s exchange listings?