TLDR
Nestree (EGG) dropped 14.87% in 24 hours due to allegations of a pump-and-dump scheme involving its K-pop partner Cube Entertainment’s CEO.
- Legal risks – Investors allege CEO Kang Seung-gon promoted EGG with false guarantees, sparking panic selling (CCN).
- Low liquidity – 24-hour trading volume fell 66%, amplifying price swings.
- Concentration risk – Top 10 holders control 99.26% of supply, raising dump fears.
Deep Dive
1. Primary catalyst
The January 10, 2025, fraud allegations against Cube Entertainment’s CEO directly correlate with EGG’s 24-hour decline. Investors claim Kang encouraged associates to buy EGG in 2022 with promises of “guaranteed returns,” leading to a 100x price surge before a 90% collapse. While the events occurred years prior, renewed legal scrutiny (with potential lawsuits) has reignited distrust, triggering sell-offs.
2. Market dynamics
EGG’s extreme centralization exacerbates volatility:
- Top 10 wallets hold 2.97B EGG (99.26% of supply), leaving retail investors vulnerable to whale moves.
- Daily turnover (trading volume ÷ market cap) is 1.61, indicating thin liquidity that magnifies price drops.
The broader crypto market is neutral (Fear & Greed Index: 50), suggesting EGG’s drop is project-specific rather than sector-wide.
3. Technical context
- Price broke below pivot point ($0.00298), now testing Fibonacci 78.6% retracement at $0.00266.
- RSI (14-day: 50.75) shows no oversold conditions, leaving room for further downside.
- Declining volume (-66% YoY) signals weakening buyer interest.
Conclusion
EGG’s drop stems from legal risks resurfacing around its centralized ownership and alleged historical market manipulation. Watch for updates on investor lawsuits and regulatory responses in South Korea. Could renewed regulatory scrutiny accelerate EGG’s liquidity crisis?