Deep Dive
1. Purpose & value proposition
Not Pixel targets Telegram’s 900M+ users with accessible crypto gaming. Players earn $PX tokens through minigames, spend them on NFTs or upgrades, and join Squads (Telegram communities) for collaborative events. The project aims to onboard casual users into crypto via low-friction gameplay, mirroring the success of predecessors like Notcoin.
Its “top-grossing TMA leader” status on Telegram highlights early traction, though competition in social gaming (e.g., Hamster Kombat) poses adoption risks.
2. Technology & architecture
Built on TON blockchain, Not Pixel leverages:
- Telegram Mini Apps (TMA) – Native integration allows gameplay without leaving Telegram.
- Smart contracts – Govern token distributions, NFT minting, and event mechanics.
- High throughput – TON’s 100K TPS capacity supports mass participation during events.
This stack enables features like real-time leaderboards and limited-edition NFTs, though reliance on Telegram’s ecosystem creates platform dependency.
3. Tokenomics & adoption
$PX has a circulating supply of 178.2M (72.7% of 244.9M total). Despite a 16.8% 24h price drop to $0.0962, it maintains top liquidity metrics on TON DEXs. The token serves as:
- In-game currency – Earned through gameplay, spent on NFTs/boosts.
- Governance – Future plans include Squad voting (details unspecified).
30-day turnover of 0.0584 suggests moderate liquidity, though high volatility (-72.8% yearly) reflects speculative trading.
Conclusion
Not Pixel’s Telegram-native approach gives it viral potential in crypto gaming, but sustainability hinges on retaining users beyond token speculation. How might TON’s ecosystem growth impact $PX’s utility against competing “social fi” games?