What is Blum (Blum)?

Deep Dive

1. Purpose & Value Proposition

Blum aims to bridge the gap between centralized (CEX) and decentralized exchanges (DEX) by offering a Telegram-integrated platform where users can trade across 30+ blockchains without leaving the app. Originally launched as a “tap-to-earn” game, it evolved into a full trading ecosystem with features like AI-powered swaps, memecoin launchpads, and fiat gateways. Its core mission is to lower entry barriers for casual users while catering to advanced traders (Blum Blog).

2. Technology & Ecosystem

Built as a Telegram Mini-App, Blum combines:
- Custodial options: Simplified onboarding for beginners
- Non-custodial wallets: Self-custody through TON-compatible wallets
- Cross-chain swaps: Native support for TON, Solana, and EVM chains
The platform uses Blum Points (BP) and Meme Points (MP) – gamified metrics earned via daily tasks – which convert to $BLUM tokens during quarterly “seasons” (Bitget Academy).

3. Tokenomics & Governance

$BLUM’s fixed supply of 1 billion tokens emphasizes long-term alignment:
- 20% to community: Half distributed via airdrops, half reserved for future incentives
- 6-month vesting: 70% of airdropped tokens unlock gradually to reduce sell pressure
- Zero team unlocks at launch: Contributors and investors face multi-year cliffs
The treasury (28% of supply) funds ecosystem growth, including developer grants and cross-chain liquidity pools.

Conclusion

Blum positions itself as a gateway to Web3 within Telegram, blending playful engagement with serious trading tools. While its hybrid model and TON blockchain integration offer unique advantages, the project’s success hinges on maintaining user trust post-founder controversies. How effectively can it balance gamification with sustainable utility as it expands beyond Telegram?